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8/6/13 8:00 PM 



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Feature Focus - February 2013 

Getting the Word Out in Style 

Peace Congregational's Nontraditional Evangelism 

by Anna Flowers 



While UCC 
congregations 
have never shied 
from taking 
public stands for 
social justice, 
they have 
typically been 
less forthright in 
communicating 
about 

themselves. Not 
so for Peace 
Congregational 
Church in 
Clemson, SC. 
Spurred on by 
dynamic 
leadership and 
the marketing 
and graphic 
design talents of 
two members, 
Peace 



E a s 



WE BELIEVE IN 
THE SEPARATION OF 
CHURCH AND HATE 

WE ARE THE 
PEACE CONGREGATIONAL CHURCH 



PEACE 

churc:h 




Congregational has been not-so-quietly leading a movement in the Southeast 
Conference of claiming and proclaiming our UCC values in the communities we 
serve. 

A relatively recent SECUCC church plant. Peace Congregational Church knows 
the importance of marketing, which is why members began a marketing campaign 
last year centered around 10 posters, widely distributed, and aimed at catching the 
public's attention. With messages like, "Rock Bands Don't Make a Church 
Modern," or "Bible Belt Too Tight?" Peace Congregational did not shy away from 
walking the line of gentle provocation and controversy. 

"They're a little edgy, which is what we wanted, and they speak to the South," said 
the Rev. Susie Smith, church pastor, in a recent article published by the national 
UCC News. "We knew we needed to reach a new group of people. There aren't 
many UCC people around here that have grown up in UCC churches." 




TRANgBORMIN 
CHURCHES, 
TRANSFORMpJ 
LIVES V X > 



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Southeast Conference 

UNFTtDCHURCH of CHRIST 



UCC News 
UCC Newsroom 



Headlines from the United 
Church of Christ 

UCC groups host immigration 
reform vigils on Ash Wednesday 
To commemorate Ash 
Wednesday and the beginning 
of the church's penitential 
season, several United Church 
of Christ groups and 
congregations hosted 
immigration reform prayer vigils 
Feb. 13 




PROGRESSIVE 
RENEWAL 



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Leader Link Feature Focus Southeast Conference SECUCC News 



8/6/13 8:00 PM 



And reach them they did. According to the Rev. Ms. Smith, at least four new 
members have joined Peace Congregational specifically because they saw the 
posters. Countless others have come as visitors. 

Additionally, the existing congregation received a huge boost in morale from the 
project. "The whole congregation was invited to make suggestions, and we 
actually used almost everyone that was suggested," said Smith. With the whole 
congregation involved, not only the creative energy was shared - but the goodwill 
it created as well. "We were proud of [the posters] and proud of the response we 
were getting to them from everyone who saw them, whether they were part of our 
congregation or not," she said . 

A lot can be gleaned from Peace Congregational's successful campaign -from 
the congregation's unabashed marketing efforts, to a congregation-wide 
engagement in the process. But not every UCC congregation has the capacity to 
build and recreate as successful a marketing campaign. Thankfully, Peace 
Congregational Church is as generous as its people are talented. While the 
congregation has specifications for use, the people happily share the poster files 
to all UCC congregations who want to use them. 

The SECUCC could not be prouder and more grateful for the faithful efforts of 
Peace Congregational Church! 



Download the posters. 

Learn more about Peace Congregational UCC. 



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